Why buyers and funders say no? (for Vietnamese SMEs)

Main content of the program

In the context of international buyers increasingly tightening requirements for compliance, consistency, and operational capability, many Vietnamese businesses with good products still face difficulties in:

• Reaching international customers
• Converting opportunities into actual orders
• Persuading investors and financial institutions

The Coffee Talk session will focus on very practical questions:

• Why do international buyers reject suppliers?
  • These "red flags" cause businesses to lose opportunities right from the start.
  • What do buyers really value besides price and product?
  • Common mistakes related to communication, follow-up, and market readiness.
• Why are investors not yet ready to commit their capital?
  • Why is good revenue not enough to raise capital?
  • What do investors look for besides financials?
  • Signs that indicate a business is not yet truly "scale-ready".
• Live Business Clinic / Hot Seat

  A select number of businesses will present real-world case studies and receive expert feedback on:

  • Market access
  • Compliance and buyer readiness
  • Investment
  • Market expansion strategy

• This isn't a theoretical webinar, but a practical exchange session with direct perspectives from:

  • Buyer and sourcing experts
  • International market experts
  • Investors and financial institutions

Times listed in GMT+7 (Vietnam) unless stated otherwise.